We raced into Week 41, and the fourth quarter of 2022, like a blue marlin chasing a ballyhoo.

Here's your edge filled with things to help you win in your business and your life:

  • 🗣 Community announcements & shoutouts
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  • 🎙️ EDGE podcast episodes that will move you and your business forward. INCLUDING...
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    ​How to Eat Healthy and Not Fall for Fad Foods or Diets, KPIs you should be tracking for Your Website, 7 Snacks That Satisfy but Don't Pack on the Pounds, 11 Qualities To Look For When Hiring, Talking with an award winning realtor...and more.​
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  • 📢 Worth sharing...Best investment advice I've ever received.​
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  • 🔥 New, Hot and Undiscovered: A video worth watching that reveals new technology that is going to transform the world like we never imagined!! ​
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  • ✍️ What I'm writing about
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  • ⏺️ The EDGE this week
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  • This email took 4.5 hours to research, write, edit, format and create. It's packed with valuable information that will help you get the most out of your time, talent and ideas!

Let's go!

Community Announcements

Welcome the 25 new subscribers to this newsletter who joined since last week. We're grateful to have you here! We're 14,287 strong!

Thanks Mary Harcourt host of Ready.Set.Glo! Podcast for having me on her show. We talked about what it's like building a company, the good, bad the ugly. We also cover a really good segment on SEO that you'll enjoy.​

Thanks Ben Currier host of Failure Guy Podcast for having me on the show. People don't talk about failure a lot, but Ben does, and we did on the show. Listen to hear about not hiding your failures, but owning them.​

Worth Listening To on the EDGE

Registered dietitian Jackie London in Ep. 408 myth busting some "healthy foods"

🎙️ The KPIs You Should Be Tracking For Your Website | EP. 406​
​KPIs or metrics you should be tracking for your website AND industry benchmarks so you can see how you compare.

🎙️ 401k Part 20 - What Happens After the Safe Harbor Deadline | Ep. 407​
​Options to start a 401k plan for your company even after the Safe Harbor Filing Deadline passes.

🔥🎙️ Eating Healthy with Jaclyn London Author of Dressing on the Side | Ep. 408​
Jackie and Brandon talk about eating healthy, myth bust some diets, "health foods" and talk about a reasonable approach to eating to lead a healthy life.

🎙️ 5 Competitive Advantage Ideas for Your Barriers To Entry Slide in Your Business Plan | Ep. 409​
Five competitive advantage ideas you'll want to include in your Barriers to Entry Slide in your business plan.

🎙️ 7 Snacks for Business Owners that Satisfy But Don’t Pack on the Pounds | Ep. 410​
On this weeks Kung Fu Friday...we all know stress eating is a real thing, especially when you're pulling long hours at office and keyboard. You get seven of my favorite snacks that satisfy but don't pack on the pounds.

🔥🎙️ 11 Qualities To Look For When Hiring New Employees | 378​
​Eleven qualities to look for when hiring new employees. These are used in addition to the technical or knowledge required for the specific position.

🎙️ On Business Podcast: Real Estate with Award Winning Realtor Jacqueline Clement | Ep.7​
​We talk selling real estate with award winning realtor Jacqueline Clement.

Worth Sharing

For September the Dow lost 8.8%, S&P 500 fell 9.3% and Nasdaq lost 10.5%

Best Investment Advice I've Ever Got

Before we get started, I'm not a financial advisor. I'm not giving you investing advice. Your situation is likely different from mine. I'm simply sharing what I've learned, advice given to me, what I learned from reading studies and what that I practice. You should always consult a certified financial advisor to see if anything you read is right for your situation.

If you've been watching your investment portfolio in the public markets the last two weeks, correction... this whole year, it probably feels painful.

For September, the Dow tumbled 8.8%, while the S&P 500 fell 9.3%. The Nasdaq lost 10.5%.

We all hate to have something we "had" taken away from us. That's the mindset that brings the painful feeling when you look at your portfolio and...if your inclination is anything like mine, you want to sell so you don't lose more.

I want to talk about why I found this mindset is wrong and how I've been able to shift it. If it's helpful to you, put it into action.

Let me share a study, actually two and one other piece of advice from one of the best investing books of all time, with you that changed everything for me and...made me a lot of money!

The research firm Dalbar conducted a study looking at the 20-year period from December 31,1993 - December 31,2013.

Remember that during this time there were hot market runs and down right recessions.

Overall during this time the S&P 500 returned 9.2% annually, but the average mutual fund investor averaged just over 2.5%. Barely beating inflation.

How is this possible?

Investors would have received a better return by investing in the three month US Treasuries. Never having to stomach the ups and downs of the market!

The President of Dalbar research explained what happened based on the data,

"Investors move their money in and out of the market at the wrong times. They get excited or they panic and they hurt themselves."

This is otherwise known as "timing the market". One of the most widely held beliefs that humans tend to believe they can do.

Some of it is perpetuated by money managers who get paid when you sell and buy, more likely...

I'd argue it's an outcome of rationalizing the panic that strikes people that makes them sell in the first place. And...
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The rationalization that they'll get back in when the market starts to swing back up.

Would it be crazy to ask, "Why sell in the first place then if you're going to get back in anyway"?

Now, if you need the money on a short term basis for a down payment on a house or something else, that makes complete sense.
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But, for any other reason it's hard not acknowledge, it's pure rationalization.

If you're not convinced yet that "timing the market" is a terrible strategy on a long term basis, here's the second study I promised.

Fidelity conducted a study on the performance of its flagship Magellan mutual fund. The fund delivered an incredible 29% average return between 1977 and 1990.

BUT, the average Magellan investor actually lost money!

How is this even possible?

I'm sure you've caught on to the pattern by now, but to confirm what you're likely already thinking...

Fidelity showed that the average investor in the Magellan fund sold when the fund was down, scared they would lose more money.

When the "marketing was coming back" and the fund was up, investors would come running back and invest as the "market went back up and the fund's performance increased".

Reminding myself of these two studies has consistently kept me from selling in down markets like we're experiencing right now.

However, there have been times, like the last two weeks, when that thought has crossed my mind.

BUT, what I've done is the exact opposite! Here's why...​
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I read the book recommended by Warren Buffet, and many other great investors, called The Intelligent Investor.

If you don't own it, you should, and if you don't read anything else other than Chapter 8 and Chapter 20, buying it is well worth the price of the book.

I've written several pieces on the invaluable lessons from this book along with the exact stocks, and other investments that have given me great returns, in the EDGE print newsletter.

I don't have enough space here today to cover it all and I don't want to give away everything the subscribers pay to receive.
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But given the recent market decline, I really want to share with you one of the powerful pieces of advice that I took from the book. I practice this advice and it's helped me not fall into the trap of "timing the market.​
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The book advises to invest on a regular, ongoing basis.
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REGARDLESS of where the market is at the moment.

Note, my investment horizon is on the longer side, 20+ years.

I invest regularly in two ways:​
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1) Setting my account to immediately re-invest any dividends we receive.

2) Buying with larger chunks of cash on down days. Buying in larger amounts gives me a little too much heartburn to put on auto pilot.

So when we have cash to invest, I wait for the first down day and buy.

Even if the next day is down, it makes me feel better that at least I didn't "lose" as much.

If I had a shorter horizon, say in ten years where I was going to need the cash, I'd be more conservative. I'd look at dividend stock strategy investing in bigger, more established companies. Ones that might not give huge upside, but don't have as much risk on the down side either. I'd also look at a bigger bond portfolio vs the almost all stock portfolio I have now.
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The time will come for me to have a shorter time horizon, but until then, we're heavy on stocks with our public markets portfolio.

Over the last two decades shifting my mindset from,

"Man, we are way down in the market. I've got to sell so I don't lose money."

to

"Man, everything is on sale now, I'm going to get some real deals in my regular buying activity and it's going to grow long term."

has lessoned my inclination to sell to avoid losing more and fall into the trap of missing out when the market comes back. It's hard to argue with the research.

Also, I think it traps my mind into the positive mindset.

If I buy on down days it doesn't make sense why I should sell at the same time.

After all, I am actually buying, how does selling make sense. It's hard to hold both "I'm getting something on sale, what a deal I just got" and "I'm selling to not lose more" at the same time.

It feels like the reward of buying and getting a great deal out weighs the decision to avoid a loss and sell. And it's worked. Other than readjusting things at the end of last year, I have not sold a thing. All I've been doing is buying. And...

Oh what a sale we have going on!

I hope what I've shared helps you panic less about your investments as we watch the markets unfold.

* SOURCES: The Intelligent Investor by Benjamin Graham, Dalbar research, BofA Merrill Lynch, MarketWatch, Money Master the Game, Yahoo Finance, CNBC Website.

New, Hot, and Undiscovered

Tesla Unveils Robot That It Will Produce at Scale
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​In 1908 Henry Ford made cars available to the masses. Just 114 years later we have a robot that can walk and interact with the real world. A robot that you will be able to buy as your personal butler in just a few years.

If you have not caught this yet, it's a must watch. (The link goes to a free YouTube video where the show actually starts)

When I saw the bot walk out on stage last Friday I felt like I was watching the world as we know it instantly transform.

As if I was watching Buck Rogers and the 25th Century come to life.

It's one thing to get a robot to walk on two legs and keep it balance. It's a whole other thing to have the robot that can do things in the real world and interpret what's happening and react vs. being programed to do something.

Then to make a robot available to the masses, is a moment in history that will be remembered.

Imagine in the near future being able to have a robot in your house that can cook, clean, and mow the yard. Do the things you hate doing.

And beyond that, do manual tasks across all industries and professions.

Elon suggests that the Bot will be priced under $20k. You might think that's a lot of money at first, but how much would it cost to get someone to live at your house 24/7 and cook, clean, do the laundry and other chores?

This also changes civilization. We'll be living in a world where we are among robots.

The implications of this are far reaching, maybe even negative in some respects.

I'll leave those thoughts for another day because right now I think it's just worth marveling that we're living in a time when a robot can walk on two legs, use AI to interact in the real world and be in our homes in just a few years.

Available on YouTube for free​

What I'm Writing About

I'm making a huge push trying to get the book I've been writing done. All the information is there, now in editing mode to make it as short as possible.
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​I started on the evening on June 16, 2022. Here's my total words by week to give you an idea of progress.
Week 1: 8,000 (+8,000)
Week 2: 30,641 (+22,641)
Week 3: 33,368 (+2,727)
Week 4: 33,123 (-245)
Week 5: 33,798 (+675)
Week 6: 32,948 (-850)
Week 7: 33,496 (+548)
Week 8: 31,572 (-1,924)​
Week 9: 31,594 (+22)
Week 10: 31,594 (0)
Week 11: 31,642 (+48)
Week 12: 31,642(0)
Week 13: 31,642(0)
Week 14: 31, 241 (-401)
Week 15: 31,143 (-240)
Week 16: 31,002 (-141)

This Week at EDGE

Last Word

That's your edge, thanks for reading.
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Finish the week strong!
Brandon
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