Listen to this episode where entrepreneur Ben Lyon from Lyon Rum Distillery shares how he built a rum company from nothing and what broke along the way. Listen in to get the scoop and some high percentage tips (HPT's) to build your own liquor brand. You know the saying, "It's not a party until something gets broken." Well... Building a liquor business is fun, building your own distillery is a challenge, but hey, you get to party because you have a rum company right? Listen to find out. About Ben Lyon Ben founded Lyon Distilling Company, and in December of 2014, proudly released the first batch of rye whiskey distilled in Maryland in over 40 years. In addition to reviving Maryland's illustrious history in rye, Ben also made a signature line of rums and a corn whiskey which is, as he would put it, "not for sissies". His story in all things booze began at the age of 18, when his godmother taught him how to make the perfect Manhattan. In college he started brewing his own beer. It was after a post-graduation stint at a small New England distillery that he realized exactly what he needed to do. Fast forward 8 years to when Ben left his "real job" in Manhattan, and the Lyon Distilling Company was founded in Saint Michaels, Maryland - a lovely spot on the Chesapeake Bay best described as "a drinking town with a sailing problem". Fun facts: Ben likes polished copper, strong drinks, hard work, and sailboats. For bonus points, ask him about his vintage truck, "The Whomper". Thanks for watching and please hit subscribe so you don’t miss new videos. RESOURCES & LINKS: SIGN UP FOR EDGE’S WEEKLY NEWSLETTER. IT’S FREE https://www.brandoncwhite.com/subscribe/ Over 17,200 listeners strong! ► How to Write a Business Plan in 13 Easy Slides. FREE 30+ Page eBook.Use it to launch your company, a new product, service, or raise money from investors.https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan-cbs091620 ► EDGE Podcast Homepagehttps://MyEdgePodcast.com ► Twitter: Follow Brandon on Twitter https://twitter.com/brandoncwhite ► Instagram: Follow Brandon on Instagram (warning: lots of road biking pictures) https://www.instagram.com/brandoncwhite/ ► LinkedIn: Follow Brandon on LinkedIn https://www.linkedin.com/in/brandonwhite ABOUT THE SHOW You are watching episode #47 from Season 1 of the EDGE Podcast where the show was called Build a Business Success Secrets. Starting in Season 2, episode 168, we changed our name to EDGE to better reflect what we do on the podcast, giving business owners the edge to beat their competition. Also listen to the EDGE Podcast on: ► Apple Podcasts: https://podcasts.apple.com/us/podcast/build-a-business-success-secrets/id1522407349 ► Spotify: https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S ► RSS Feed: https://buildabusinesssuccesssecrets.libsyn.com/rss https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw #businessowner #businessowners #entrepreneurship #entrepreneur #startup #howtostartabusiness #business #founder

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