Show Notes

In this episode of Marketing Monday, Dr. Ahuvia and Brandon talk about how you can boost your brand by getting people to love it. What loves means and some tips you can use to create brand love.

About Dr. Aaron Ahuvia Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person.

He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the world for research impact in consumer behavior and is ranked in the top 2% of all scientists by a Stanford University study.

In his new book The Things We Love: How Our Passions Connect Us and Make Us Who We Are (published by Little, Brown), Professor Ahuvia takes a deep dive into our mysterious, tangled relationships with loved objects and activities, including loved brands and products.

Aaron got his PhD at Northwestern’s Kellogg School of Management where he worked with Philip Kotler before starting as a marketing professor at the University of Michigan.

Aaron has worked with leading companies including Google, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and Gucci, among others. His research has been quoted in Time, The New York Times, The Wall Street Journal, and he has been a guest on the Oprah Winfrey Show.

Most recently, he is the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown. 

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EPISODE LINKS:

The Things We Love: How Our Passions Connect Us and Make Us Who We Are, published by Little, Brown. Best price of the book here:  https://amzn.to/3ABaKwi


RESOURCE LINKS:

How to Write a Business Plan in 13 easy to Build Slides. Free 30+ page ebook

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