Show Notes

Patrick Stewart is CEO of Apricot Lane Boutique – the most popular women's fashion franchise with over 80 locations. Apricot Lane Boutique first opened its doors in 2007 and in 2008 received the prestigious International Council of Shopping Centers Association (ICSC) as the Hot Retail Concept for Fashion – getting over 70000 votes in favor. Previous to Apricot Lane, Patrick was Chief Marketing Officer (CMO) of Sears Holdings where he was responsible for driving record revenue of $1.2B and a 35% increase in profitability. Before that Patrick worked as the Director of Brand Development at the J. Peterman Catalog (yes that one from Seinfeld) VP of Marketing and Creative at Big Dog Sportsware, VP of marketing at the Walking Company and EVP of Marketing at Crazy Shirts. 

Patrick shares his story and lessons learned about marketing and branding along the way.

Listen to this all things marketing conversation and you'll leave with plenty ideas to help your marketing and branding efforts with your business.

Links from the show: Apricot Lane Boutique

 

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