Show Notes

Brandon reviews a study published in the Journal of Marketing that across six experiments, using both observational analyses of real brands and experimental manipulations of invented brands, shows the types of names which improve brand performance and outcomes.

 You this epsiode to help you name your company, product or service.

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EPISODE LINKS:
Is Nestlé a Lady? The Feminine Brand Name Advantage

 https://www.researchgate.net/publication/348683467_EXPRESS_Is_Nestle_a_Lady_The_Feminine_Brand_Name_Advantage

 

HELPFUL FREE RESOURCES:

How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook

 https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655

NOTE: If you would rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com 

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