Show Notes

Betty shares her story how she was traveling around the world on a planned nine year trip with her Mother when she cut it short because of an unexpected a-ha moment she had at the top of a moutain with her healthy homemade snacks.

Betty shares how she went from an idea, how she raised venture capital money for the idea and is turning that idea into a world wide healthy snack company.

About Betty Lu Betty is the founder and CEO of venture backed Confetti Snacks based in Singapore and New York City. Confetti crafts award-winning tasty gourmet snacks made from nutrient dense vegetables in exotic flavors inspired by scrumptious world favours that celebrate diversity and inclusion. The scrumptious plant-based snacks are colorful, vibrant and made from real sliced veggies and fruit.

The snacks are tasty, an excellent source of vitamins and minerals, gently upcycled from imperfect produce or crop surplus to alleviate food waste. Confetti elevates rescued colorful produce to tasty nutritious snacks with a longer shelf life to protect food security.

Top line growth is pegged to ending global hunger with partners like UNICEF, Red Cross, and UN's World Food Program, homeless shelters, orphanages, and the Ukraine refugee crisis to provide emergency food aid to communities facing severe malnutrition due to poverty, war, refugee crisis, drought, famine, or natural disasters.

Confetti Snacks is currently distributed in leading supermarket chains, convenience, specialty stores, food service, schools, universities, healthcare, vending machines, luxury hotel mini bars, and office pantries of MNCs. Channels include 7-11, Shell, Mandarin Oriental, Hilton, Cold Storage, Jasons Marketplace, Selected NTUC Fairprice and Xtra Hypermarkets, Ryan's Grocery, Taste Gourmet Market, Everyday Vegan, Panda Mart and Red Mart.

Corporate clients include Google Campus, Visa, UPS, Bloomberg, Lazada, Enterprise Singapore, DBS bank, UOB. In America, Confetti is listed in the largest food distributors of UNFI, US Foods, Gordon Food Service, Pod Foods, and seeing strong traction and growth in grocery channels and specialty stores across the states of New York, Illinois, Michigan, Texas, Colorado, Pacific Northwest, and California.

These include Central Market HEB, The Goods Mart, Village Market, and specialty stores across USA. Betty is a guest lecturer, panelist, and juror for case competitions in leading universities of Nanyang Business School NTU, ESSEC, and the Singapore Institute of Management.

Confetti Snacks has been used as a case study in global leading business universities as part of the business curriculum for on topics of marketing, branding and entrepreneurship studies. She is a branding expert with a global strategic outlook.

Betty is an avid scuba diver, paraglider pilot, and world traveler.


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