Show Notes
Jiu Jitsu to Mastering Pay Per Click Advertsiing with Joe Khoei CEO of SalesX
Joe and his family fled Iran in 1983 and landed at San Francisco Airport with $700 and no idea how to speak english.
Flash forward to 2023 and Joe runs a digital marketing company that works with national brands like Plow and Hearth, Harnery & Sons, The Christian Monitor and others, specializing in Google pay per click (PCC) advertising.
Listen in to get actionable digital marketing tips as Joe shares how he applied what he's learned in Jujitsu to master the PPC Google game.
EPISODE LINKS
- SalesX
https://www.salesx.com
TIMESTAMPS
[00:00:52] - Learning Jiu Jitsu from Gracie
[00:04:06] - Absorb, Discard, Add, Uniquely Yours
[00:05:49] - Fled Iran with $700, 1983.
[00:16:17] - Research, pitch, educate, succeed.
[00:20:53] - Cut 40% cost per close lead.
[00:25:15] - "Pitch, listen, craft, succeed."
[00:25:50] - Intent over technique
[00:28:56] - "Desperate for sales, solve a problem."
[00:32:18] - Monitoring KPIs
[00:36:20] - Google's Paid Search Domination.
[00:38:51] - YouTube ecosystem with ads.
[00:39:21] - Google's Money-Making Motivation.
[00:41:26] - Target high-value search terms.
[00:42:31] - Deposit sales, not clicks.
[00:43:56] - Avoid the Google Vacuum.
[00:47:25] - Attribution: Tenacity Required.
[00:48:17] - "Measure profitable actions by DMA."
[00:48:50] - Over 200 DMA KPIs Automated.
[00:50:55] - "Marketing: Money Machine, Not Guessing"
[00:51:31] - Crushing it with Google Ads.
[00:53:37] - VC money wasted on expensive leads.
[00:54:59] - Data-driven marketing analysis.
[00:56:44] - Create custom field in HubSpot.
[00:59:19] - High CPC in legal industry.
[01:00:34] - Closing the loop: Google Facebook Ads, contribution margin.
[01:01:57] - Google's controllable factors identified.
[01:11:45] - Maximizing client value through math.
[01:12:18] - Cyber War for Leads
[01:15:07] - Testing complex campaigns correctly.
[01:15:45] - Facebook, Google, Bing Advertising
[01:16:23] - Google Ads, Bing Ads, YouTube Videos.
[01:16:53] - YouTube drives cheap direct clicks.
[01:18:45] - Convey value in first 5 seconds.
[01:19:30] - Copywriting, copy editing, testing.
[01:20:08] - Metrics to measure copy quality.
[01:20:51] - Google provides free AI automation.
[01:22:22] - Analyze p
CONNECT WITH US
- Claim Your Weekly EDGE Newsletter. It's FREE!
Weekly email written by Brandon with insights that give you an edge to win.
Over 17,200 listeners and counting!
LISTEN TO ANOTHER ONE OF EDGE PODCAST'S 440+ EPISODES ON
- Founder Stories
- How to Write a Business Plan
- Health and Fitness
- Marketing
- Peak Performance
- How to Build a Pitch Deck
- Venture Capital
- 401k Plan
OTHER GREAT PODCASTS YOU'LL ENJOY FROM THE BEST PODCASTS NETWORK
- On Business Podcast
Honest conversations about running a successful company. For business owners looking to elevate their game and increase revenues
- MARKETING Podcast
Marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue
- 401k Plans Podcast
The 401k Podcast explains everything business owners need to know to set up their company's 401k retirement savings plans, run their 401k plan efficiently, and maximize your 401k savings.
- Car Accident Lawyer Podcast
Featuring the best lawyers in the country to give advice on what you should do if you are a victim of being injured in a car accident that is not your fault.
EDGE is a Top podcast for entrepreneurs...
Listen On
Also In Season 3
-
How I Built Headliner into the Most Popular Podcast Promotion Platform with Founder Oliver Wellington
Headliner, has helped over 1 million podcasters promote their podcast. He loves -
First Principle Thinking - How to use it to master problem solving
-
How I am Building Confetti Snacks into the Top Selling Natural Snacks Company with Founder Betty Lu
-
How to Use the Seinfeld Strategy to Build Lasting Habits to Boost Your Productivity